I’m reading the book, “The Yoga of Time Travel: How the mind can defeat time,” by Fred Alan Wolf, PhD. In it, the author talks about our memory. The only reason we remember something is because it made some impression on us. Usually an emotional impression. But we had to have been paying ATTENTION to that thing in order to later remember it.
Yet another plug for humor. Because of it’s surprising, iconoclastic, irreverant, and/or entertaining quality, humor makes us pay attention. It knocks us out of our stupor and makes us really see what’s happening around us.
This sears the message into our minds. And then, we can recall it—usually associated with a positive emotion.
What better way to make your mark, state your brand, or send your message?