01.22.10
Are YOU Mashable?
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Humor is mashable.
Seemingly unrelated things collide to provide surprise.
Irony.
Diversion.
With a mind-set like this, you can steer your humor into overdrive. You can steer your day to where you want it to go.
Are YOU Mashable? Take this quiz and find out:
1. Are you open to possibilities?
2. Are you un-bound by strict rules. (That was mashable because I just made that word up.)
3. Are you willing to deconstruct your frames of reference?
4. Are you going to implement something new, immediately?
Yesterday I had an MRI. I wasn’t afraid. I reminded myself that it would be a nice nap. And it was like taking a nap–in a Tokyo danceclub.
I thought about my friend Linda Stuckey who specializes in accent reduction. I thought of her when I was replaying a video clip I made yesterday. I think the Great Vowel shift must have passed over my house. (That was not a lintel on the side of the door. It was the battery case for my indoor-outdoor weather thermometer.)
These don’t have to be ‘good’ or even clever. But they MUST make YOU laugh. And if you’re mashable, they WILL!
Staying mashable is imperative in business. Marketing and advertising have changed dramatically and drastically. Video used to be relegated to movie stars and house pets who knew how to use the toilet. Now everyone is expected to be on YouTube. If you’re not there, you’re not seen. By anyone. I thought about reading my blog posts into an audio format. Would it work? Would it sound stupid (the accent reduction again)?
Today I got an enewsletter from a company that uses a vlog. Yes, a VIDEO blog. My fear of being mashable actually put me several steps behind in the cybergame.
How much money, and exposure are YOU losing because you over-analyze the ‘correct’ type of advertising? Think of the chance you’re missing to show people your personality–to get them to trust you from the start.
What are you waiting for?
Be M~A~S~H~A~B~L~E!
