From Victoria Colligan, Founder Ladies Who Launch.  On her blog, Colligan wrote about Martha Stewart.  Some people hate her because she doesn't seem very friendly.  But she is successful.  This is because a.  she is good at what she does, and b.  she is authentic.  

As Colligan writes, Stewart, "brings us a product that is at once meticulous and detail-oriented, comprehensive and original...you feel not only smarter and more informed, but you are inspired to recreate for yourself whatever she has offered you through that medium." 

I talk about the like-ability factor that humor offers us.  Although Martha Stewart breaks that tenet of humor, she does embody one of the most important tenets:  authenticity.  She isn't friendly, and she doesn't seem to mind.  If you are obnoxious, your humor should reflect that.  If you are smart, your humor should be clever.  If you are crass, be crass.  But above all, be yourself.  There will always be an audience waiting for your creativity, and waiting to be inspired by what you have to say. 

Colligan continues, "talent, dedication and attention to detail will always prevail over anything else that is less than substantive."  Or less than authentic.