Wanting More
In entertainment, you want to leave the audience wanting more. In that case, we are ALL in entertainment. Think of your elevator speech. Or, for you health nuts, your staircase speech. My friend Jeff Tobe of Coloring Outside the Lines suggests this method: Get them to ask you, “How do you do THAT?” In other words, don’t begin with credentials. Don’t tell them what your job title is. Tell them what you DO for your clients—your results. “I help people to, 'Get Your SHINE Together!'" “That’s interesting; how do you do that?” Their question will give you permission to talk more about your products and services.
I see the same pattern in twitter. That’s probably why it’s so addictive. Eavesdropping on conversations my followers and my prey have with each other is very interesting: “Now that’s singing, aduhboy!” “No, I don’t think you can mix those two together.” “If they want fire, they can find matches themselves.” What?? Who are these people, and what was the original statement about? I want to know more.
Other people throw out resources to learn more about just about anything: How to get more followers on Twitter. How to find out what people are saying about you. Who is googling your name? Why Hashtags are Better Than Facebook Groups. And on I click, to learn more about these subjects that I didn’t even realize were interesting to me!
You can also do this with humor: The more you can incorporate humor into your elevator speech, presentation, conversation, or writings, the more people will be interested in hearing more about you. About your products. And your services. And your ideas. And…
”Get Your SHINE Together!” How do you do that?
